Marketing, SEO | MIN READ

3 Reasons Why SEO Works For Small Business
Ariane Alyerunga

Ariane Alyerunga

January 22, 2019

Off lately, most of the digital marketers, influencers and bloggers have left a big gap in bridging SEO and SMM marketing needs. Most of the software companies in Uganda are duped in finding the reasons as to why they should hire a search engine optimization company. Well, there are several justifiable reasons as to why they should hire a search engine optimization company.

Find it listed below:

SEO works

Software companies in Uganda still shy away from digital marketing. But SEO is not that as complicated as it sounds and the benefits of utilizing this invaluable marketing tool outweigh any fears about using it.

Thinking why?

Well again, SEO works.

Let’s make it simple: SEO or Search Engine Optimisation is the practice of increasing the traffic to the website both in quantity and quality terms through organic search engine results. This means SEO is essentially the editing of the website to make it more appealing to Google thereby to the potential customers.

Competition is increasing

Each year several software companies are coming in Uganda with their respective websites trying to establish their brands and draw attention to their services. Ultimately, SEO can help you set apart from the thousands of other small businesses out there.

According to research conducted by HubSpot, 75% of users don’t even scroll past the first page of search engine results. Well, it’s obvious when there are so many perfectly fine search results on the first page, why should someone look any further? And this is where SEO can put you ahead of your competitors and drive more traffic towards to you.

It targets the audience

While it may not sound immediately beneficial, SEO can localize and target the audience you want. Well, Google loves local business. Over the years Google has shown some kind of favoritism for tailor-made searches.

These three reasons are enough to help one explain why SEO companies are good for.