Blog Writing: 4 Motivational Strategies Every Author Needs To Know
Ariane Alyerunga

Ariane Alyerunga

January 29, 2020

Every blogger will, at one point find themselves lacking the motivation to write.  There are many reasons this happens. Sometimes it’s caused by nasty comments, low readership, even a lack of self-confidence. It is often a difficult period, one from which many bloggers never recover. That said, it is a challenge that can be overcome. If you’re a blogger and you feel you can’t write anymore, this article shares strategies that will help you stay happy, motivated, and productive.

 

Blog for yourself first, then others second

You must have come across a lot of blogging guides that say you need to write for your readers. While this is true, it’s also true that to capture an attentive audience, you need to be a little selfish. Sounds confusing, right?

One of the most common traps bloggers fall for is copying what others do to succeed. Your blog is your personal space first and foremost. It’s meant to reflect your individuality and identity. While you may not win thousands of followers in a single day, month, or even a year, even if your blog helps just one person, its creation has been worth your time. Just stick to a niche you’re familiar with and write about anything you find interesting.

A frequent misconception about blogging is that it’s meaningless to write about topics that have been explored hundreds of times prior – It’s not true. The truth is, every day, millions of new users are born on the internet, and your blog might be one of the first few sites that person finds, you could be the one to teach them about all it is that they want to learn. In essence, there’s always an opportunity for you to build authority. So, in summary, stick to your niche, and write for yourself.

Bloggers tend to start with information that is way too complex for beginners to understand. And it’s a habit that drives readers away pretty fast. To create interest and keep your audience engaged, you need to have lots of content that is easy to understand and fun to read. What you write should help the audience appreciate the topic.

Sit down and create a content strategy for your blog. Take note of all subjects from the easiest to most complex you can cover. This will be helpful to readers who are new to your blog. As it moves from beginner to intermediate, then advanced, your readers will grow too.

 

Avoid materialistic goals

There is always a reason why people create blogs… for most, it is the desire to share knowledge and give value back to our clients. Profitability and reach were essential, but they weren’t the most significant factors. The first “thank yous” our posts received really helped us keep going. That’s our story. Yours may be very different.

Do keep it in mind, however, that whenever you blog with materialistic aims, you’ll miss out on the joy and pleasure that comes with it. Yes, profitability matters, but you shouldn’t blog for money or fame, those come as a testimony to your hard work. Blog for yourself, and let your passion lead you to the top. This approach will also save you a lot of frustration and disappointment should things go wrong.

 

Dial down your social media – focus more on your blog

Social media is an indispensable part of our lives. That said, it can also be a significant demotivating factor for many bloggers because it’s distracting. Social media updates are disrupting and unhealthy. They will divert your focus away from the goals you may have purposed to achieve.

Use social networking to forge meaningful connections. Establishing relationships with the right people and learning from them is helpful and necessary for your success. Focusing on what the other people are doing, on the other hand, will not help your cause at all. Also, if you are using social platforms to share links, and are expecting tons of people to jump to your blog, it’s not going to happen.

You’ll achieve better results by posting to other blogs and interacting with the people who read them. Posting comments will direct useful traffic to your blog and help you forge valuable connections. It will also help to focus more on blogging communities where the majority of the contributors are new to the topic. Such audiences will show more enthusiasm for the knowledge you share.

Posting comments will also start conversations that will teach you new concepts and show you new ideas. Make the comments in your own perspective, and add value to ongoing discussions by adding information you feel is missing. This way, you’ll keep the conversations interesting, and earn backlinks and branding.

If you must use social media,

  • Use it for the right reasons
  • Use it for networking, not just self-promotion

 

Have a business plan

It is vital to have a business plan for your blog. If you want it to be profitable, what better way to start than with strategies to help you make money! Draft a content marketing plan, a growth plan, a blog monetization plan, and so on. In time, your blog may change according to your audience and their needs, so remember to change the strategies accordingly.

Success needs time to grow. Although you can’t rise to stardom in a day or two, your commitment will yield results eventually. Whenever you feel like you are about to give up, take a break and ask yourself why you started blogging and why you are still doing it. Go through your old articles and read the responses from people you’ve taught valuable skills or helped solve a challenge. Combined with the tips we’ve already discussed, the knowledge that you are making a difference will keep you going even when you feel it’s impossible.

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