Website design has a far more significant impact on conversions than you might assume. Even with effective conversion strategies, you’ll achieve little without it. Utility and usability, not visual appeal, determine whether a website succeeds or fails. Even with the best code, without these qualities, your site may hurt the reputation of your brand and the profitability of your business. In this post, you’ll learn what makes a good website. This information will help you build better sites if you are a web designer or developer, and evaluate the quality of your finished product if you are looking to hire the services of a professional web design company.
Elements of an effective website design
An effective website design must always address the needs of the user. Is your target audience looking for entertainment, information, some kind of interaction, or to make transactions with your brand? Each page on your website needs a clear purpose, and the elements with which it is built must fulfil the users’ needs in the most convenient way possible.
People browsing the internet usually want information fast, so it is vital to convey your message clearly and to make your information easy to read and understand. Some of the best ways to do this are to organise your content under headlines and subtitles and to use bullet points instead of long windy sentences. This approach helps you cut out all the unnecessary information that would only serve to confuse your readers.
Generally, fonts from the sans serif family such as verdant and Arial are easier to read online. For clarity, sans serif fonts are contemporary typefaces that do not have any decorative finished. Studies have shown that the most convenient reading size is 16px, so you should use that for most of your text. You’ll also want to maintain consistency. Keep yourself to a maximum of 3 typefaces, with no more than 3 point sizes to streamline the appearance of your content.
A well-chosen colour palette that matches the tone and purpose of your website can do wonders for your users’ experience. Complementary colour schemes create harmony and balance throughout your website, while the contrast between the text and its background will make reading a lot easier for your site’s visitors. Vibrant colour schemes evoke emotion but should be used sparingly. You may also use white space to give your website an uncluttered, modern look.
A compelling picture can say a thousand words. Choosing the right images for your website will solidify your brand’s unique position and help you reach out to your target audience. If you do not have any high-quality pictures on hand, you may purchase stock photos from a graphics company of your choice. It would also be prudent to include videos, infographics, and graphics since they are a lot more effective at conveying large amounts of abstract data that written text.
Menu navigation is meant to help users find content. It should be intuitive and straightforward, or, in simple terms, it should be designed in such a way as to allow users know where they are, where they have been, and where they are going. Below are some of the steps to consider for an effective navigational structure for your site
- Navigation planning: For each project, you need to start at the very beginning. With regard to web-design and menu navigation, the starting point is to identify what the features your website offers, and the order with which its content should be displayed. At this stage, your menu will resemble a site map – a nested list that shows the hierarchical order in which information is presented on a website.
- Language: It is also necessary to identify a navigational style and labelling convention that suits your users. With so much competition on the internet, it’s hardly surprising that many individuals get a bit too creative with their copywriting. The unfortunate result is that this comes at the expense of clarity. You mustn’t forget about your users and how they will interpret or respond to your actions. For instance, labelling your website’s eCommerce section as “market place instead of “shop” may seem like a good idea. However, “marketplace” may not be a term that your audience is familiar with, and it would, therefore, leave an opening for misinterpretation. Any link whose purpose takes more than a second to discover or forces users to click on it to find out what it does harms user experience and will hurt your website’s performance.
Placing content onto your webpage without a predefined strategy usually has messy results. Grid-based designs, on the other hand, arrange content into clean columns, sections and boxes that are balanced and aligned, thus creating a more functional website.
Eye-tracking studies have shown that people often scan through digital text in an F pattern. To explain, internet users, focus more on the top and left of the screen than other areas while they read digital text. The right side hardly gets any attention. Rather than force the reader to adapt to a specific visual flow, effectively designed websites will accommodate readers’ natural preferences and display information in order of importance (left to right, and top to bottom).
Nowadays, users browse the internet through a plethora of devices, each with a unique screen size, so it’s necessary to ensure your website can accommodate this trend. Your site must have the capability to respond and restructure its content to suit various device capabilities. This includes screen size, resolution, and memory.
With these tips in mind, creating a beautiful and functional website should be a lot easier. These principles will also help you assess the quality of the finished sites you currently own. If you aren’t satisfied with what you find, and can’t address the problems you spotted on your own, there are several web design companies in Uganda you may consult to fix your problem.
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